Whether you're creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion, and, ultimately, drive sales. To achieve this, marketers often tap into six primary motivators that resonate with consumers deeply and personally. Let's take a look.
Why the Upper Left-Hand Corner of the Envelope Is Critical to Your Marketing Success
Curbing Customer Churn: 4 Key Strategies
Is Personalized Print Over-Hyped?
We hear a lot about personalized printing—addressing recipients by name and tailoring the content based on what you know about them. This approach takes additional time and expense, including refining and analyzing marketing databases, creating customer profiles, and developing messaging for personalized communications. Does it make a difference?
Searching for Business Leads? Emphasize Content Strategy
5 Tips for Avoiding Packaging Missteps
Why Storytelling Works in Marketing
No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in marketing, too. People care about the details of your product’s costs, benefits, and specs, but once you start telling a story, that story has stopping power that can be more powerful than facts and figures.
Staying Top of Mind with Customers: Strategies for Lasting Engagement
5 Tips for Getting Direct Mail Personalization Right
5 Ways to Combine Email with Print
Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons
In a world where acquiring new customers often takes center stage, it's easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It's a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how marketing to existing customers can be more profitable than seeking new ones.