Every year, the Advertising Specialties Institute comes out with its Ad Impressions Study. As always, the results are informative and often eyebrow-raising.
Whether you're creating an advertisement, a direct mail piece, or website content, compelling marketing copy can capture attention, evoke emotion, and, ultimately, drive sales. To achieve this, marketers often tap into six primary motivators that resonate with consumers deeply and personally. Let's take a look.
We hear a lot about personalized printing—addressing recipients by name and tailoring the content based on what you know about them. This approach takes additional time and expense, including refining and analyzing marketing databases, creating customer profiles, and developing messaging for personalized communications. Does it make a difference?
No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in marketing, too. People care about the details of your product’s costs, benefits, and specs, but once you start telling a story, that story has stopping power that can be more powerful than facts and figures.
In a world where acquiring new customers often takes center stage, it's easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It's a goldmine of opportunity. Let’s explore three compelling reasons why you should care about customer loyalty and how marketing to existing customers can be more profitable than seeking new ones.
