One often overlooked aspect of maintaining a solid brand presence is regularly refreshing your marketing collateral. From direct mail to marketing emails, here are five ways to update your design and keep it fresh.
Why the Upper Left-Hand Corner of the Envelope Is Critical to Your Marketing Success
Mastering the Unboxing Experience
5 Tips for Avoiding Packaging Missteps
The Power of Sustainable Packaging Materials
As consumers actively prioritize sustainability, many brands turn from plastic to paper-based packaging to align with their customers’ values. As part of this commitment, many are also speccing environmentally certified substrates. What are environmental certifications, and how can they enhance your brand image and reputation?
Planning an Event? You Need These 7 Tools
Getting It Right: The Power of Consistent Brand Colors
Have you ever wondered why certain brands instantly catch your eye and remain etched in your memory? One reason is their consistent and reproducible use of brand colors. Think Coca-Cola Red, McDonald’s Yellow, and Facebook Blue. Whether on a direct mail piece or retail packaging, buyers recognize these brands based on color alone. Highly identifiable brand colors are a company’s most significant marketing asset.
Harness the Power of Visuals to Tell Compelling Stories
Get Those Envelopes Opened! 9 Tips
What Differentiates the Fastest Growing Companies? Personalization!
Want to build your business faster? Personalize! According to McKinsey's “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. Furthermore, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. Personalization isn’t just icing on the cake anymore. It’s a must.
Envelope or Postcard? Which Format Works Best?
5 Reasons Wide-Format Graphics Create BIG Impact!
Want to get attention? Wide-format graphics are the perfect opportunity. If you send an email, it needs to get read almost immediately, or it will disappear underneath the hundreds of others that come in behind it. But window graphics, wall coverings, and signage are hard to miss. If you want guaranteed attention, go big!