If you’ve ever been on Interstate 91 driving through Hartford, you probably have noticed the huge blue dome resting on top of an old red brick building. The building marks the edge of the historic Colt campus in the "Coltsville" area of Hartford.
For over 150 years the dome has marked the original location of the Colt Armory built around 1855 and now in present day marks the home of the new Colt Gateway.
After many years of delays by prior development firms to build a new community, Larry Dooley, the President of the CG Management Company and his team took over the project and have successfully built a thriving mixture of residential, commercial, educational and retail spaces within the historic Colt campus.
CG Management inherited old sales and marketing materials that were created by the previous development companies. Larry needed professional, up-to-date sales and marketing collateral to attract new residents and tenants.
"Fusion Media has an amazing creative team. They knew exactly what our business needed and guided us through the whole process. We are very pleased with the results." - Colt Gateway
Fusion first assisted by providing a brand refresh, complete with logo update. CG Management didn't have the original artwork files needed, so our team recreated the logo and made a few adjustments, so that it could be used for both printed and digital communications. Then new messaging was created to solidify their brand position. "Live, Work, Play" is now an essential aspect of their brand and included on all printed and digital communications. The messaging drives home the fact that the Colt Gateway is a community of residential, commercial, educational and retail spaces and it's also in a close proximity to Hartford's attractions and nightlife (lots of fun!).
Our creative team designed a presentation folder that emphasized the iconic blue dome in a simple yet effective design. The brochure fits inside the folder and can be a stand-alone sales tool. We created a distinct and memorable fold that invokes instant excitement as it opens to showcase the living spaces and amenities. A large map on the back features the nearby arts and entertainment attractions, parks and walking trails, and popular restaurants too.
CG Management Company LLC
140 Huyshope Avenue
Hartford, CT 06106
Thank you! Your submission has been received!
Creative Marketing Solutions,
Digital & Printed Communications.
Solving business challenges by fusing Creative Marketing Solutions, Digital and Printed Communications to create actionable cross-media marketing strategies that drive measurable results.
Fusion Cross-Media LLC
520 Center Street, Manchester, CT 06040 - USA
M-F 8:30 AM to 5:00 PM
Closed Saturday and Sunday