SIHL 2016 Media Guides

Description

Fusion designed the 2016 SIHL Media Guides. This series of four included media guides for the SIHL product line of Aqueous Inkjet, Solvent Inkjet, Latex Inkjet and UV Curable Inkjet papers.

The media guides were designed to be used in a few ways.  They are a reference tool used by Sihl field representatives to communicate the Sihl brand and product line to their distribution channel partners. In turn, the distribution partners use the media guides to recommend products to their clients who are comprised of graphic communications companies, architects and designers.

"Our experience working with wide format, production inkjet printers and knowledge of wide format inkjet media provided valuable insight into the needs and wants of Sihl's target audience. The media guides had to be creative in form and design, easy to understand and use, and contain information about the media that designers need for their projects." said Zach Schwartz, CEO of Fusion Cross-Media.

Each book consisted of five sections, Photo Media, POS Media, Artistic Specialties, Backlit Films, and Imaging Papers.  We designed these sections to be easily identified when flipping through the media.  An original illustration was created for the cover of each section.  Each section contains a sample of the actual media, as well as advantages, applications, and specifications about the paper. These individual attributes make it easy to determine which media will best suit project requirements.

The guides were first released in November at the 2015 SGIA Expo in Atlanta, GA.

Client

Sihl Inc / Arkwright Advanced Coatings, Inc.
538 Main Street
Fiskeville, RI 02823
www.sihlinc.com

Sihl - global leader for digital print substrates.  We produce an unparalleled range of films, papers, and specialty materials for inkjet, solvent, UV curable, latex and toner-receptive wide format plotters, printers, and presses.

"We recently used Fusion Cross Media to design our new media swatch books - the job they did was nothing short of amazing.  Their out of the box thinking combined with the professionalism displayed throughout the process was just what we needed to execute a very large project in a short amount of time.  We love our new swatch books and know our customers will as well.  We would definitely go back to Fusion for future design work and projects." Melissa L. Jendzejec-Blanchard, Senior Product Manager
2016 Aqueous Inkjet Media Guide by Sihl
2016 Solvent Inkjet Media Guide by Sihl
2016 Latex Inkjet Media Guide by Sihl
2016 UV Curable Inkjet Media Guide by Sihl
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Creative Marketing Solutions,
Digital & Printed Communications.

Solving business challenges by fusing Creative Marketing Solutions, Digital and Printed Communications to create actionable cross-media marketing strategies that drive measurable results.

Fusion Cross-Media LLC
520 Center Street, Manchester, CT 06040 - USA

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