Daily I discuss marketing with my clients and prospects and spread the word about social media, a key topic of interest. Fusion Cross-Media was founded on the ideology that a marketing strategy should be a combination of marketing approaches, online and offline. Marketing must be a relevant to be effective no matter the channel. Social media is a new, important and evolving marketing channel in the mix.
Direct marketing communications, e-mail marketing and sales calls and visits all require frequent touches to be effective and social media is really no different. The only difference is that social media is truly not about the hard sell, it’s about self-branding, continuity, community and “social” and “professional” networking. The vastness of social media can be compared to a galaxy. My company, Fusion Cross-Media is but a small star in a vast galaxy. It is a spec within the social media universe. With persistence everyone can have their Cool Social Media Moment.
Last month I had a really cool Social Media Moment that led to a series of exciting events and outcomes!
I love engaging in public discussions on LinkedIn within industry groups that are relevant to the printing and marketing industry and I have to thank innovators like Deborah Corn for starting groups like Print Production Professionals that give companies like Fusion Cross-Media an opportunity to share their talents with the world!
How did my Cool Social Media Moment begin?
Deborah Corn, the COO of PrintMediaCentr.com and group moderator of Print Production Professionals posted a discussion that asked “Have you done anything cool Lately?” I thought to myself, YES, I sure did! So I scrambled to place a direct marketing piece up on my web site in a make-shift portfolio, and then proceeded to post a link into the Printing Production Professionals discussion board.
A waterfall of opportunities and events opened for Fusion Cross-Media as result of this social media post:
So there you have it, my Cool Social Media Moment... You never know who will be watching in the social media universe, so engage, discuss, network and be social!
Zach is a graphic artist by trade, innovative marketer and accomplished cross-media industry expert. Zach loves his work and keeps up with marketplace trends, industry best practices and technology. In November 2011, Zach won the prestigious Pinnacle Award at the Printing Industries of New England, Awards of Excellence Competition.